Crayola
Times Square, NY
To celebrate the career and retirement of Dandelion the crayon, Crayola decided the best way to mark the momentous day, would be to throw a giant party in Times Square. We designed this event and its activations with BRODERVILLE from soup to nuts, color crayon village, 25' box of crayons, coloring walls, crayon coffee shop, crayola crayon walls and giant exploration jungles for children.
What a day for Dandelion! To see the Good Morning America coverage of this event, click here.
On National Crayon Day, Crayola hosted a colorful event in Times Square to celebrate iconic color Dandelion's retirement and announce that a new color is on it's way!
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